New designer scents were marketed fiercely in the 80s and for the first time ever, blatant erotic advertising which generated enormous attention from the media led to the success of the 1985 Obsession campaign from Calvin Klein. Obsession with its heavy smell of vanilla was dominant in the market.
It was equally impossible to open a magazine or Sunday supplement without being overwhelmed by the scent of Giorgio Beverley Hills on a yellow and white striped sample strip. Eventually Giorgio was banned from restaurants because the smell was too dominant over food aromas.
Image and a gimmick were a specialty of the 1980s and Jean Paul Gaultier put a perfume in a glass torso in a tin and continued to produce limited editions and variations of the designer package. Vanderbilt a refined oriental of carnation, rose and mimosa was put on the market in 1982 and was one of the more affordable attractive perfumes. Lou Lou launched in 1987 was a refreshing subtle change from the more oppressive oriental scents.
Some scents of the era like Yves St Laurent's wonderful rose with violets in Paris have become true classics. Sultry sirens found Givenchy's Ysatis and Guerlain's 1989 Samsara hard to beat. Champagne the perfume caused a court case in the champagne making industry and was eventually taken off the market under that name. It is now sold in similar packaging, but as Yvresse. |
