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By 1977 Yves St. Laurent had put 'Opium' perfume into production and it was a huge huge success with women everywhere. It was definitely a perfume for sultry evenings. By contrast women enjoyed wearing perfumes like Nina Ricci's L'Air du Temps and Nina Ricci's orange based Bigarade was popular for a while. Ô de Lancôme, Lauder's Cinnabar, and Anais Anais by Cacharel in 1978 (the latter beloved by schoolgirls) were all well received.

 

Revlon's Charlie was a top seller and the trouser wearing woman who wore it was portrayed as a woman at ease with herself at work and play. Avon perfumes were also popular as they were affordable, but interesting coming in huge sprays to dainty containers for perfumed wrist creams. Max Factor's Maxi was in a similar affordable everyday price range.

 

Various musk based oils and scents at quite low prices flooded chemists shops. Aviance Night Musk by Prince Matchabelli was popular and affordable.

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