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Throughout the 1960s ordinary people began to buy perfume in quantity. People who had never been abroad before began to spend time browsing in perfume stores and buy perfume in duty free shops. They came home with bottles of Madame Rochas, Worth's Je Reviens, Carven's Ma Griffe, Arpège by Lanvin, Houbigant's Chantilly, Guerlain's Mitsouko and L'Heure Bleu, Calèche by Hermes, Sortilege, Ecusson and Estee Lauder's Youth Dew.
Yves St. Laurent launched Y in 1964, Rive Gauche in 1968. Guy Laroche presented Fidji in 1966. Those old favourites Chanel No.5 and Miss Dior were still best sellers with considerable competition from products like Avon's perfume's such as Topaze, Coty's Imprevu and in total contrast, Faberge's earthy daytime Woodhue.
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