Fendi

Fendi S.r.l.

Type	Subsidiary of public company
Founded	1925 (Rome)
Founder(s)	Adele Casagrande
Headquarters	Rome, Italy
Number of locations	117 stores worldwide (2005)
Industry	Fashion
Products	Leather and other luxury goods
Profit	Loss of €35m (estimate for 2005)
Owner(s)	LVMH
Website	www.fendi.com

Fendi is an Italian fashion house best known for its "baguette" handbags. It was launched in 1925 as a fur and leather shop in Rome, but today is a multinational luxury goods brand owned by LVMH. Karl Lagerfeld is the creative director.

Fendi lines

Furs

Fendi's internationally renowned line of fur helps to differentiate the brand from its competitors as one of the few designers with a full range of fur offerings. Naomi Campbell was fired from her position as a People for the Ethical Treatment of Animals spokesperson in 1997 for wearing fur at a Fendi fashion show.

Fragrances

Fendi launched its first perfume, Fendi for Women, in 1985. The line has been expanded to Theorema Uomo and Fendi Uomo (for men) and Celebration, Asja and Fantasia (for women).

Eyewear

Fendi's eyewear line currently includes prescription eyeglasses and sunglasses in addition to non-prescription sunglasses.

Timepieces

Fendi currently licenses out their name for their watches, which feature Swiss movements.

Writing Instruments

Fendi licensed their name and logo to Cross Pens in 1989 but by 2000 this deal appeared to have lapsed.

North American Fendi Boutiques

• Aspen- 208 S. Mill Street
• Bal Harbour (Miami)- Bal Harbour Shops
• Beverly Hills- 355 N. Rodeo Drive
• Costa Mesa- South Coast Plaza
• Honolulu- Ala Moana Center
• Honolulu
• Houston- The Galleria
• Las Vegas- Bellagio
• Las Vegas- The Forum Shops at Caesars
• Manhasset- Americana Manhasset
• Nassau, Bahamas- Bay Street
• New York- 677 Fifth Avenue
• Short Hills- The Mall at Short Hills
• Toronto, Ontario, Canada, Wailea