Creed (perfume)
The House of Creed is the world's only privately held luxury fragrance dynasty, founded in 1760 and passed from father to son since then, serving more than 11 royal houses and the public for 246 years. Today the firm is led by sixth-generation perfumer Olivier Creed, who also serves as worldwide chairman of the company. His son, Erwin Creed, the seventh generation, is next in the line of succession.
Established in 1760 in London by James Henry Creed, it became a favourite with the aristocracy and royalty, receiving its first royal warrant in 1781 from King George III. Creed was adopted by many of the fashionable courts of Europe: from Napoleon III and Empress Eugénie, to Franz Joseph and Elizabeth of Austria-Hungary, and Queen Christina of Spain. In 1854, the House of Creed moved to Paris under the patronage of Empress Eugénie.
In the twentieth century, Creed continued to be extremely popular with celebrities and aristocrats, especially in the golden age of Hollywood, when many stars commissioned their own personal fragrances.
Creed fragrances for men and women are hand made, using the costly and time-intensive traditional infusion technique. Most of the modern perfume industry has abandoned infusion in favour of mechanized commercial techniques.
Commissioned fragrances
Royal English Leather, commissioned by King George III in 1781 and also worn by his son, King George IV
Angélique Encens, for Marlene Dietrich
Fleurissimo, commissioned for Grace Kelly's marriage to Prince Rainier of Monaco, subsequently worn by Jacqueline Kennedy Onassis and Madonna
Millesime Imperial for King Faisal of Saudi Arabia
Selection Verte for Cary Grant
Fleurs De The Rose Bulgare for Ava Gardner
Other popular Creed fragrances
Green Irish Tweed, created by Olivier Creed in 1985. Worn by a diverse selection of celebrities, including Prince Charles, Clint Eastwood and George Clooney
Love in White, created in 2005, worn by Angelina Jolie and Laura Bush
Millesime Imperial worn by Sean Combs
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