Boucheron

Since its founding by Frederic Boucheron in 1858, the house has created exceptional pieces in the high jewellery, watch and jewellery ranges. Throughout the history of the House of Boucheron, Frederic Boucheron was often a pioneer: he was the first jeweller to open on the Place Vendôme in 1893, he did successful experiments with diamond engraving, and was the precursor of the “nature” style by using snakes and other symbolic animal figures of 19th century Art Nouveau.

Boucheron today is one the most renowned French enterprises in the jewellery world and is celebrated for its creativity, its know-how and audacity. Boucheron is also known for its perfume distribution; in 1988 the brand captured the spirit of its craft and transformed it into a Boucheron fragrance by creating the first "parfum bijou".

In 2005, Boucheron launched a “bijoux” line to reinforce the commercial expansion of the brand.